by Jeff Raderstrong at the blog Change Charity:
After deciding to add a bag of (Starbucks) RED brand coffee on top of his vente mocha latte order, area man Bill West completed the final piece of the puzzle to end the AIDS epidemic in Africa...
"This is a great day for humanity," said Michel Kazatchkine, Executive Director of the Global Fund to Fight AIDS, Tuberculosis and Malaria, where Starbucks made the $1 donation--taken from West's purchase--needed to rid the continent of the disease that had crippled it for decades. "All of our work, all of our time, all of our hopes are now validated by this one last push to end AIDS in Africa."
...Bono, humanitarian activist and U2 front-man, reached out to the broader global community to recognize the efforts of the people that made it possible.
"It is important to remember what went into this momentous occasion," said the rock star, one of the founders of the Product RED brand. "The Product RED line successfully mobilized Western consumers to go out and buy things they either already had or only moderately desired under the guise of social responsibility. With out these compassionate consumers, or the compassionate Starbucks marketing directors who decided to give up razor-thin amounts of their profit margin to the Global Fund in exchange for the Product Red partnership, this debilitating disease would still be destroying Africa."